Privacy Policy - AppStore Pakistan

1. Introduction

AppStore.com.pk ("AppStore", "we", "our", or "us") is committed to respecting your privacy and protecting your personal and business data. This Privacy Policy describes how we collect, use, store, and disclose information when you visit our website, explore our software directory, submit reviews, or contact software vendors listed on our platform.

2. Information We Collect

Depending on how you use our platform, we may collect the following types of information:

• Account Information: Name, work email address, company name, phone number, and password when you register as a user or vendor.
• Reviews and Feedback: Text testimonials, star ratings, proof of usage documents (e.g. invoices or contract snippets submitted for review verification).
• Vendor Profile Details: Corporate registration numbers (NTN, SECP, PSEB), office addresses, leadership profiles, product descriptions, and pricing packages.
• Automated Usage Data: IP address, device specifications, browser type, search queries, filter selections, and referral URLs collected via cookies and server logs.

3. Marketplace Vendor Inquiries & Lead Routing

When you click to contact a software company, request a pricing quote, or book a product demo, the contact details you provide are forwarded directly to the specific software vendor you selected so they can respond to your request.

We do not sell, rent, or trade your personal contact information to unrelated third-party telemarketers or external lead brokers. Once your details are provided to the vendor of your choice, that vendor's own privacy policy will govern their subsequent communications with you.

4. How We Use Your Data

• To provide, maintain, and personalize our software discovery marketplace.
• To prevent fraudulent reviews, spam, and duplicate submissions.
• To verify vendor credentials (PSEB and P@SHA certification).
• To deliver service announcements, security alerts, and customer support.
• To generate aggregated, non-personally identifiable marketplace analytics (e.g. most-searched software categories in Pakistan).

5. Cookies and Web Analytics

We use functional cookies and anonymous telemetry to remember your preferred filters, maintain active login sessions, and understand how users navigate through category pages. You can disable cookies in your browser settings, though certain platform features may operate with reduced functionality.

6. Data Security & Retention

We employ industry-standard encryption (TLS/HTTPS), role-based database permissions, and secure cloud infrastructure to safeguard your information against unauthorized access. We retain account records and verified reviews as long as your profile remains active or as needed to comply with legal record-keeping obligations under Pakistani law.

7. Contacting Us Regarding Privacy

If you have questions about this policy, or wish to review, update, or request deletion of your account data, please contact our Data Protection Officer at [email protected].